Pollfish
Pollfish came to us because they needed to refresh and streamline their sales materials. Their current set of sales decks were off-brand and outdated, and they were looking to tighten up this portion of their sales funnel.
I worked directly with the sales team to strategize their pitch and identify the unique product benefits that set them apart. We established 3 pillars of the product: speed, quality, and support. From there we developed specific use cases that Pollfish was positioned to solve. Our design and copy teams took great care to emphasize Pollfish’s greatest strengths, such as their vast global network of survey respondents.
Once those materials were finalized, the VP of Marketing came to us with a special request — he had a bold vision for the future of the brand. We took another look at the sales materials and refined our message and tone.
The new deck was much more streamlined and minimal, with more impactful imagery and more in-your-face messaging. We were able to carry over and adjust our use cases and unique product benefits to produce sales materials positioned for the future of a fast-growing, global brand.