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Visual Strategist
/vizh-oo-uh l strat-i-jist/ n.
A creative whose decisions are deeply rooted in data, brand strategy, and the user experience. Visual Strategists believe that design thrives at the crux of business needs and consumer insights.
My name is Molly Cutts. I am a Brand Manager, Art Director, Visual Strategist with an obsession for data-driven design. I learned to love the breakneck pace of startups at umano, and worked with global and Fortune 500 companies at TOP. My work exists where out-of-the-box thinking meets real-world insights, data, and strategy.
You can view my portfolio by clicking the links below.
Meet My Work
We dreamed up Laffy Taffy’s authentic social and digital presence to make silly jokes and tasty flavors an interactive family affair.
Bowflex came to us to promote their new AI platform launch in the U.S., along with the Max Trainer M8 machine. They were finding it difficult to message the benefits of the AI platform in a simple, relatable way.
TOP is a global, data-driven integrated marketing agency with a variety of clients ranging from startups to Fortune 500 companies.
umano was a fashion startup on a mission to empower kids all over the world. From humble beginnings in Athens, Ga, umano went on to be carried in Bloomingdale’s stores across the country and even won a deal on ABC’s Shark Tank.
We entered a heavy content marketing sprint where we capitalized on Rapyd’s supply chain expertise to frame the impact of COVID on global commerce.
Pollfish came to us because they needed to refresh and streamline their sales materials. Their current set of sales decks were off-brand and outdated, and they were looking to tighten up this portion of their sales funnel.
Goslings was excited to sponsor holidays and we landed on two days that were perfect for the brand: National Rum Day, and a new custom holiday called International Dark ‘n Stormy Day.
An emerging bioelectronic startup, Tivic Health, needed to develop a strong brand strategy, visual identity, and digital presence as they prepared to enter a competitive market.